SAUCONY INTRODUCES ‘#BOSTONSTRONG LACE MEDALLION’ TO BENEFIT BOSTON MARATHON VICTIMS AND FAMILIES
Boston-based performance running brand encourages runners to show their support for victims with specially created shoelace medallion; Saucony to donate 100 percent of sales to The One Fund Boston
LEXINGTON, MA (April 23, 2013) − In an effort to inspire runners to honor and support the people most affected by the tragic events that occurred in Boston on April 15, Saucony has created the #BostonStrong Lace Medallion to be offered as a fundraiser for The One Fund Boston. The two-sided medallion features the viral hashtag and unity motto #BostonStrong on one side and a custom-designed, laced-up heart icon on the other.