Lace 'Em Up For Boston!





SAUCONY INTRODUCES ‘#BOSTONSTRONG LACE MEDALLION’ TO BENEFIT BOSTON MARATHON VICTIMS AND FAMILIES

Boston-based performance running brand encourages runners to show their support for victims with specially created shoelace medallion; Saucony to donate 100 percent of sales to The One Fund Boston



LEXINGTON, MA (April 23, 2013) − In an effort to inspire runners to honor and support the people most affected by the tragic events that occurred in Boston on April 15, Saucony has created the #BostonStrong Lace Medallion to be offered as a fundraiser for The One Fund Boston. The two-sided medallion features the viral hashtag and unity motto #BostonStrong on one side and a custom-designed, laced-up heart icon on the other.

Adidas Launches "Boston Stands as One" T-shirt


Boston/Portland, April 18, 2013 – adidas, Official Sponsor of the Boston Athletic Association and the Boston Marathon, today announced the launch of a limited edition “Boston stands as one” t-shirt.  The t-shirt is available at baa.org and adidas.com/bostontribute with 100% of the proceeds going to The One Fund Boston, Inc. in order to help the people most affected by the tragic events.  The One Fund Boston, Inc. was announced yesterday to support those affected by the tragic events that occurred in Boston on Monday.