Lace 'Em Up For Boston!

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SAUCONY INTRODUCES ‘#BOSTONSTRONG LACE MEDALLION’ TO BENEFIT BOSTON MARATHON VICTIMS AND FAMILIES

Boston-based performance running brand encourages runners to show their support for victims with specially created shoelace medallion; Saucony to donate 100 percent of sales to The One Fund Boston

LEXINGTON, MA (April 23, 2013) − In an effort to inspire runners to honor and support the people most affected by the tragic events that occurred in Boston on April 15, Saucony has created the #BostonStrong Lace Medallion to be offered as a fundraiser for The One Fund Boston. The two-sided medallion features the viral hashtag and unity motto #BostonStrong on one side and a custom-designed, laced-up heart icon on the other.

Saucony Is Going Minimal, Are You?

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Lately Minimalism has become all the rage.  It is either barefoot running or differing levels of minimalist shoes.  Have you jumped on board yet or are you still watching from the sidelines?  This past year we have seen some sort of minimalist shoes from nearly all the top running shoe manufactures.  One of the most interesting of course has been the Vibram Five Fingers as I mentioned in a recent post, but Saucony has recently taken it to a new level.